You just fired a live GA4 generate_lead event.
Instead of sending your data to Google’s third-party servers, this website just routed a payload directly to my secure measurement server at data.santhoshk.com.
Because you landed here via the ?demo_lead=true URL parameter, my Web GTM container recorded the conversion and deployed a sessionStorage token to your browser. Go ahead, try refreshing the page—the deduplication tracking logic will block the event from firing twice, preventing false positives.
If you want to see the plumbing in action, you can inspect the data routing right now.
Right-click anywhere on this page and select Inspect.
Navigate to the Network tab in your developer tools.
Refresh the page (or go back and click the demo button again).
Search for collect in the network filter.
Click on the request and look at the Request URL.
You won’t see data going to google-analytics.com. Instead, you will see the payload flowing securely in a first-party context to my infrastructure: https://data.santhoshk.com/g/collect